Social Media Post Size Guidelines (Updated 2025) – A Simple Guide
If you’re into creating cool posts for Instagram, Facebook, or X (formerly Twitter), it’s super important to know the right sizes to make your content look awesome. Whether you’re sharing a photo, a story, or a video, using the correct dimensions ensures your posts appear clear and professional.
Let’s dive into the updated social media post size guidelines for 2025, and I’ll also introduce you to a fantastic digital marketing agency in Mumbai called WebKaam that can help you with all things digital marketing!
Social Media Post Sizes You Should Know (2025)
Here’s a quick reference for the most popular platforms:
- Feed Posts:
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px
- Landscape: 1080 x 566 px
- Stories & Reels: 1080 x 1920 px
Profile Picture: 320 x 320 px

- Feed Posts:
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px
- Landscape: 1200 x 628 px
- Stories: 1080 x 1920 px
- Profile Picture: 196 x 196 px
Cover Photo: 851 x 315 px

X (formerly Twitter)
- Feed Posts:
- Square: 1080 x 1080 px
- Portrait: 1080 x 1350 px
- Landscape: 1600 x 900 px
- Profile Picture: 400 x 400 px
- Header Image: 1500 x 500 px
Note: Always keep important text or logos away from the edges to avoid cropping.


Image ref: Ankit Rajput
Why These Sizes Matter
Using the right dimensions ensures:
- Clarity: Your images won’t look blurry or stretched.
- Professionalism: Well-sized posts make your profile look polished.
- Engagement: Properly formatted posts are more likely to be shared and liked.
Meet WebKaam – Your Digital Marketing Buddy in Mumbai
If you’re in Mumbai and looking to level up your online presence, WebKaam is a digital marketing agency that can help you shine! They specialize in:
- Social Media Management: Crafting engaging posts and managing your social media accounts.
- SEO Services: Optimizing your website to rank higher on search engines.
- Content Creation: Designing eye-catching graphics and writing compelling content.
With the rise of digital platforms, businesses in Mumbai are increasingly turning to agencies like WebKaam to enhance their online visibility. In fact, digital media now accounts for 46% of India’s advertising market, highlighting the importance of a strong online presence.
Fun Fact
Did you know? The digital advertising market in India is expected to grow at a rate of 15% annually from 2024 to 2029. This means more opportunities for creators and businesses to reach their audience online!
Targeting Mumbai’s Creative Cities
If you’re based in Mumbai, you’re in a prime spot! Cities like Andheri, Bandra, and Lower Parel are buzzing with creative energy. Whether you’re a student, a budding entrepreneur, or just someone passionate about digital content, these areas offer numerous opportunities to collaborate and grow.
Quick Tips for Your Social Media Posts
- Use the Right Size: Refer to the guidelines above for each platform.
- Keep It Simple: Don’t overcrowd your images with too much text.
- Stay Consistent: Use similar colours and fonts to maintain a cohesive look.
- Engage Your Audience: Ask questions or include calls to action to encourage interaction.
Ready to Create?
Now that you know the best post sizes and have a digital marketing agency like WebKaam to assist you, it’s time to start creating! Remember, the digital world is vast, and with the right tools and knowledge, you can make a significant impact.
Happy posting!